DAFTAR PUSTAKA Tesis S2

   

Aron O'Cass dan Carlson, Jamie. (2012). An e-retailing assessment of perceived

        website-service innovativenes: implications for website qulity evaluationes,    

       trust, loyalty an word of mouth. Australian Marketing Journal Vol. 20.

       Page 28-36.

Christina dan Lei Huang. (2012).  Social   media  in  an  a lternative   marketing

       communication model. Journal of Marketing Development, Vol 6, No.1.

       Page 117-131.

Cengiz, Ekrem dan Yayla, Hilmi Erdogan. (2007).    The  effect  of  marketing mix

       on positive word of mouth communication : evidence from accounting

       offices in turkey. Journal of Innovative Marketing Vol 3. No. 4. Page 73-82.

Eisingerich, Andreas B. dan Bell, Simon J.  (2008). Perceived service Quality and

      customer trust. Journal of Service Research Vol. 10, No. 3, February 2008. Page 

      56-268.

Gehrels, Stephanie Kristanto dan Klaes Eringa. (2006). Managing word of mouth communication in  michelin  starred  restaurants  in  the  netherlands. Jurnal Manajemen Perhotelan Vol. 2, No. 2, 2006. Page 47-56.

Hermawan, Asep (2009). Penelitian Bisnis: Paradigma Kuantitatif. Jakarta: Gramedia.

Hui-Heng Chen dan Terry. (2011). The  effect   of  expertise  of  service  provider,relational Benefit on loyalty-an empirical study of hairstyle franchise system. Journal of International Management Studies Vol. 6, No.1, 2011. Page 1-7.

Lung Yu, Kevin Siu dan Yang, Song. (2009). Determinants of Customer Loyalty: an Exploratory Investigation on Relational Benefits in the Context of Customer Club. Australian and New Zealand Marketing Academ. Page 1-8.

Martin Oetting, Monika, Jens Sievert dan Florian Dost. (2010). Positive word-of-mouth is more effective than negative. Trnd research, Official member of the word-of-mouth Marketing Association WOMMA, 2010. Page 1-13.

Martin-Consuegra, David., Arturo Molina, dan Aguda Esteban. (2006).    The  Effects Relational Benefits on Retail Satisfaction. Alliance Journal of Business Research. Page 1-12.

Muhammad, Nisfiannoor. (2009). Pendekatan Statistika Modern untuk ilmu Sosial, Jakarta: Salemba Humanika.

Molina, Saura, dan Contri, BG.(2009). Relational Benefits and loyalty in retailing: an inter-sector comparison. International Journal of Retail & Distribution Management Vol. 37 No 6., 2009. Pages 493-509.

Molina dan Esteban. (2007). Relational Benefits and customer satisfaction in retail banking. International Journal of Bank Marketing Vol. 25, No.4, 2007. Page 253-271.

Santoso, Singgih (2011). Structural Equation Modeling (SEM) Konsep dan Aplikasi dengan AMOS 18. Jakarta: Elex Media Komputindo Kompas  Gramedia.

Sandy Ng, David, Meredith E., Dagger, Tracey S. (2011). Generating positive word-of-mouth in the service experience. Managing Service Quality Vol. 21 No.2, 2011. Emerald Group Publishing Limited. Page 133-151.

Shirsavar, Gilaninia, dan Almani. (2012). A study of factor influencing positive word of mouth in the iranian banking industry. Middle-east Journal of Scientific Research 11, 2012. Page 454-460.

WOMMA: Word Of Mouth Marketing Association (2012), www.womma.org, published 2007.

Wei-Ming Ou, Chia-Mei Shih, Chin-Yuan Chen dan Kuo- Chang  Wang.  (2011). Relationships among customer loyalty programs, service quality, Relationship Quality and loyalty, Chinese Management Studies, Vol. 5 No. 2, 2011. Page 194-206.

Yongtao Song, Qin Su, Qiang Liu dan Tieshan Wang. (2012}. Impact of business Relationship  Functions  on  Relationship  qulity  and  buyer's   performance.  Journal of Business & Industrial Marketing Vol. 27 No.4, 2012. Emerald Group Publishing Limited. Page 286-298.

Yu Kyoum Kim, Yong Jae Ko, Jeffery James. (2011). The  impact  of  Relationship Quality on attitude toward a sponsor. Journal of Business & Industrial Marketing Vol. 26 No.8, 2011. Emerald Group Publishing Limited. Page 566-576.

Zeithaml, Bitner dan Gremler. (2009). Service Marketing:  Integrating  Customer Focus Across The Firm (Fifth Edition). New York:  McGrawHill. Page 65.