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http://www.bisnis.com/articles/kiat-manajemen-berinvestasi-bersama-generasi-c KIAT MANAJEMEN: Berinvestasi Bersama Generasi "C", M. Ari Margiono, Rabu, 08 Agustus 2012 | 18:25 WIB   Generasi C, menurutnya, adalah mereka yang selalu connected, communicating, content-centric, computerized, community-oriented, dan always-clicking. Mereka cenderung tidak loyal kepada perusahaan, mudah berpindah-pindah kerja, dan senang berkomunitas. Ini adalah generasi yang lahir di sekitar tahun 1990 dan remaja di tahun 2000-an.  Secara tipologi, mungkin generasi C adalah sub-generasi Y yang memiliki kedekatan dengan teknologi dan media sosial lebih tinggi dari anggota generasi Y lainnya. Generasi C diramalkan akan mendominasi lansekap masa depan dunia. Secara jumlah, generasi C adalah anak muda yang ada di negara berkembang seperti Brazil, India, China, Rusia, dan Indonesia. Mereka berada pada market yang tengah berkembang. Hampir pasti bahwa kesuksesan perusahaan di m...

97% of Business Owners Don’t Have One. Posted by Ron Bloomingkemper in  Relationship Marketing “Where does most of your business come from?”  Ninety-seven percent of business owners I’ve asked this question to have told me, “word of mouth.” Then I ask, “how much money are you spending on your word or mouth marketing campaign?” After a few seconds of nothing but blank stares, they say, “nothing.” “Well”, I ask, “where do you spend your money in advertising?” They’ll tell me things like, brochures, billboards, a postcard every now and then, oh, and the yellow pages. “How much business are you getting from those venues?” I ask. Again with the blank stares. “Well, I’m not sure, since we don’t really track it.” is the usual response. So let me get this straight. You know exactly where most of your business comes from (referrals by word of mouth) yet you have no referral marketing strategy, and you are throwing all your money into advertising that you don’t know if it’s working. The...

Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services. Before we get into the most common types of word of mouth, let’s do a little review. Word of Mouth is… - The voice of the customer - A natural, genuine, honest process - People seeking advice from each other - Customers talking about products, services, or brands Most Common types of word of mouth marketing are listed below. Buzz Marketing:  Using high-profile entertainment or news to get people to talk about your brand. Check out one of my favorite books on the subject Buzz Marketing Book> Viral Marketing:  Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email. Learn more> Community Marketing:  Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan...

Leveraging Organic Word of Mouth When It Is Nothing More Than Pure Gossip By  Michael Cowen   2 Comments You don’t talk about boring things, share boring things, let alone notice them. Why? Well boring is boring. Who cares. You look for things in your life that make you happy. That make you feel loved and connected. Well, at least this is the goal of most people. It’s what makes us human. And this is why we talk. We share the experiences we have in life to connect, to be accepted and to be part of the group. There is nothing new to this idea. The cave man did and now you do it. The only real difference is that you are not a caveman. We LOVE to GOSSIP! This is what is at the root of all word of mouth. The need to gossip. You see people in  coffee shaking their heads in agreement, in horror or in pure shock. This is what word of mouth marketing is all about and what  organic word of mouth marketing   is. This is what influences most busying decisions. It’s on...